Lorenzo Bennassar.
Brand Experience.

Crafts

I work with brands to reimagine ways for people to experience them.

I don’t know what we will do next. But I know it will be amazing.
Because it’s always been.

Creative strategy

Defining how to move people.
It's right there, next to falling in love.


Events

So far, it's probably the best place
to actually feel a brand. Literally.


Online everything

The fastest paced environment
where rules are yet to be set.


Branding

May this be the begining of
so many stories to be told.


Design

Every single opportunity
to create a new touch point.


Motion

A natural storytelling place
to reach people’s hearts.


Graphic

Carefully crafted
lasting statements.



Works


About


Lorenzo Bennassar

After 10+ years working in some of the best advertising agencies around the world, I started a multidisciplinary career working directly for Brands, Architects, Scenario Designers, a Pastry Chef, a Bullfighter and all major advertising agencies.

Former Chief Creative Officer of the Andalusian Information Society Plan, the biggest online social project yet to be funded by the European Economic Community, from 2006 to 2009.

I currently work as brand experience creative director for both creative companies and brands in the US, Europe and the Middle East, where I have directed teams of up to 60 people.

I am also Consultant Creative Director for BoutiqueHomes, an online hospitality startup and Acciona Producciones y Diseño, a multinational dedicated to design and execute museums, exhibitions and events.

To find out more about my carreer click here

Selected clients

Market leaders, forward-thinking brands from around the world I'm proud to have partnered with forging high-performance and engaging brand communication that pushes the boundaries of establishment.

Cllients in almost every industry sector in countries like USA, Chile, Italy, Spain, Russia, China, UK, Peru, Mexico, Brasil, Qatar, UAE, Turkey as well as worldwide campaigns:

20minutos Newspaper, American Express, Alto Las Condes Shopping Center, Antena3 TV, Australian Sportswear, Barclays Bank, BBVA Bank, BoutiqueHomes, British Airways, Bullfighter Javier Conde, Camper Shoes, Canal+, Coca Cola, Valencia Tourism Board, Andalucía Innovation Ministry, Crucial Memory, Diageo, Escribá Creative Pastry, Extenda Foreign Promotion Andalusian Agency, Fiat, Ford Motor Company, Forbes Magazine, Gastón y Daniela Fabrics, Hawaianas, Icex Spanish Foreign Trade Institute, INDRA, Johnson&Johnson, KFC, kiDDia, Mademsa Home Appliances, Maireles Realty, Metro de Madrid, Metro de Sevilla, Mondelez International, Nokia, Olga Lingerie, Olivetti, ONCE Spanish Blind Association, ONO Telecomunications, Opel, Oriflame, ORT TV, Panama Jack, Panasonic, Pepe Jeans London, Playboy Magazine, Philip Morris, Rank Group, Reebok, Repsol, Santander Bank, Seville Mayor Ignacio Zoido, Sony, TechTV, Tele5 TV, Telefónica, Televisión Española, Turespaña, Unilever, Vázquez Consuegra Architects, Vodafone, Xclus Winery, Xtraice...


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Recognition

Featured in 14 countries from 5 continents my work received many awards, among which I would like to highlight the Honorific Award by the University of Valladolid and 5 candidacies to the Spanish National Design Award, the highest achievable recognition to design and art direction by appointment to his majesty King Felipe VI of Spain.

AwardsNew York Festivals
New York Type Director´s Club.
Festival de Gráfica "El Mercurio".
Asociación de directores de Arte y Diseñadores Gráficos. Laus.
Honorific Career Award by the University of Valladolid.
Spanish National Design Award Candidate in 2010, 2011, 2015, 2016 and 2017.

Media appearances TVE "Spain's most influential motion graphics designers" interview.
TVE "Latinamerican Advertising Award" interview.
New York Art Direction Magazine.
Select A. Graphic design from Spain Book.
Select B. Graphic design from Spain Book.
Fheel Blog.
SevillaWorld online magazine.
Malaga Fine Arts University Magazine.


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Lab