Lorenzo Bennassar.
Brand Experience.

I work with brands to reimagine ways for people to experience them.

I don’t know what we will do next. But I know it will be amazing.
Because it’s always been.


Lorenzo Bennassar

In 2019, I joined Lilium as Creative Brand Design Lead, to create the leading brand of a completely new sector: electric Vertical Take-Off and Landing (eVTOL).
A brand from a blank piece of paper before it even exists. Predicting the future and also thinking about the ones who already need it today. Present and future employees, but also investors, early adopters, media, supply chain, and other partners.
Collaborating with in-house graphic designers, product designers, architects and, external multidisciplinary teams, I led the brand creative direction through visual storytelling, video, photography, 3D render, illustration, UX/UI, for the website, all social media channels, online press and user-experience workshops.
During almost 3 years with Lilium, I have walked along with the company’s growth from 300 to 700+ employees, several generations of technology demonstrators test flights and a successful Nasdaq listing.

Previously, after a few years in some of the best advertising agencies around the world, I started a multidisciplinary career as a brand experience creative director. Working directly for brands, startups, events and other creative companies, architects, scenario designers, a creative pastry chef, a flamenco singer, and even a bullfighter. During this time I have directed teams of up to 60 people in Europe, the United States, South America, and the Middle East.

Also former Chief Creative Officer (2006 to 2009) of the Andalusian Information Society Plan, the biggest online social project yet to be funded by the European Economic Community.

To find out more about my career click here

Selected brands

Market leaders, forward-thinking brands from around the world I'm proud to have partnered with forging high-performance and engaging brand communication that pushes the boundaries of establishment.

Clients in almost every industry sector in countries like USA, Chile, Italy, Spain, Russia, China, UK, Peru, Mexico, Brazil, Egypt, Qatar, UAE, Turkey, Germany as well as worldwide campaigns:

American Express, Alto Las Condes Shopping Center, Antena3 TV, Australian Sportswear, Barclays Bank, BBVA Bank, BoutiqueHomes.com, British Airways, Bullfighter Javier Conde, Camper Shoes, Canal+, Coca Cola, Valencia Tourism Board, Andalucía Innovation Ministry, Crucial Memory, Diageo, Escribá Creative Pastry, Extenda Foreign Promotion Andalusian Agency, Fiat, Ford Motor Company, Forbes Magazine, Galeries Lafayette, Gastón y Daniela Fabrics, Havaianas, Icex Spanish Foreign Trade Institute, INDRA, Johnson&Johnson, KFC, kiDDia, Lilium, Mademsa Home Appliances, Maireles Realty, Metro de Madrid, Metro de Sevilla, Mondelez International, Nokia, Olga Lingerie, Olivetti, ONCE Spanish Blind Association, ONO Telecomunications, Opel, Oriflame, ORT TV, Panama Jack, Panasonic, Pepe Jeans London, Playboy Magazine, Philip Morris, Rank Group, Reebok, Repsol, Santander Bank, Seville Mayor Ignacio Zoido, Sony, TechTV, Tele5 TV, Telefónica, Televisión Española, Turespaña, Unilever, Vázquez Consuegra Architects, Vodafone, Xclus Winery, Xtraice...

British Airways
Camper shoes
Smart City Cluster
Johnson & Johnson
American Express
Boutique Homes
Pepe Jeans
Galeries Lafayette

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Featured in over 20 countries from 4 continents my work has received a few awards, among which I would highlight the Honorific Award by the University of Valladolid and 6 candidacies to the Spanish National Design Award, the highest achievable recognition to design and art direction by appointment to his majesty King Felipe VI of Spain.

New York Festivals
Type Director´s Club Typographic Excellence.
Festival de Gráfica "El Mercurio".
Laus, Art Directors and Graphic Designers Association.
2nd Ibero-american Biennial of Design.
Honorific Career Award by the University of Valladolid.
Spanish National Design Award Candidate
in 2010, 2011, 2015, 2016, 2017 and 2022

Media appearances
TVE "Spain's most influential motion graphics designers" interview ↗︎.
TVE "San Sebastian Advertising Festival" interview ↗︎.
New York Art Direction Magazine.
Select A. Graphic design from Spain Book.
Select B. Graphic design from Spain Book.
SevillaWorld online magazine ↗︎.
Malaga Fine Arts University Magazine ↗︎.

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