{"id":1120,"date":"2014-05-29T00:25:30","date_gmt":"2014-05-28T23:25:30","guid":{"rendered":"http:\/\/blog.lorenzobennassar.com\/?p=1120"},"modified":"2022-08-13T18:46:06","modified_gmt":"2022-08-13T17:46:06","slug":"doyoutrustme","status":"publish","type":"post","link":"https:\/\/lorenzobennassar.com\/blog\/2014\/05\/29\/doyoutrustme\/","title":{"rendered":"Do you trust me?"},"content":{"rendered":"<p>Because if you do, I&#8217;m in the right track to be a brand. And depending on the level of trust, even a leader. Let me explain:<\/p>\n<p>About a year ago I went to <a title=\"Wuxi on GoogleMaps\" href=\"https:\/\/goo.gl\/maps\/wIrfO\" target=\"_blank\" rel=\"noopener\">Wuxi, near Shanghai<\/a>, invited by the Chinese government. And 2 things stroke me hard:<br \/>\nThe first one, how obedient Chinese people is (and with my occidental point of view, I certainly related it to the many years under such an authoritative government). And the second one, how interested are the authorities are now in building brands, not just the cheapest products. It very much seems they have definitely realized that price is certainly not a good long term strategy. So now they need to start building brands. And they are seriously (they don\u2019t know how to do it otherwise) trying to attract talent in that field.<\/p>\n<p>Now they have a long way. Because sure it\u2019s Asia, and it\u2019s a whole different story with different principals and mentalities. But no matter where, to become a brand and then a leader, you need to do more than just handle the authority. Because leadership, including brand leadership, is a choice, not a rank. And few people I know will explain this better than Simon Sinek in his new TED talk. Brilliant as usual:<\/p>\n<div style=\"max-width: 1280px;\">\n<div style=\"position: relative; height: 0; padding-bottom: 56.25%;\"><iframe loading=\"lazy\" style=\"position: absolute; left: 0; top: 0; width: 100%; height: 100%;\" src=\"https:\/\/embed.ted.com\/talks\/simon_sinek_why_good_leaders_make_you_feel_safe\" width=\"1280\" height=\"540\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<h1 class=\"title\" align=\"center\">Conf\u00edas en mi?<\/h1>\n<p>Porque si conf\u00edas es que estoy en la buena direcci\u00f3n para convertirme en una marca. Y dependiendo del nivel de confianza, puede que incluso en un lider. Me explico:<\/p>\n<p>Hace aproximadamente un a\u00f1o estuve en <a title=\"Wuxi on GoogleMaps\" href=\"https:\/\/goo.gl\/maps\/wIrfO\" target=\"_blank\" rel=\"noopener\">Wuxi, cerca de Shanghai<\/a> invitado por el gobierno chino. Y hubo 2 cosas que me llamaron poderosamente la atenci\u00f3n:<br \/>\nLa primera, como eran de obedientes los chinos (lo que con mis ojos occidentales relacion\u00e9 instinctivamente con los muchos a\u00f1os de gobierno autoritario). Y la segunda, lo enormemente interesadas que est\u00e1n ahora las autoridades en construir marcas y no solo fabricar los productos mas baratos. Realmente parece que se han dado cuenta que el precio no es una buena estrategia a largo plazo. Asi que ahora necesitan comenzar a construir marcas. Y est\u00e1n seriamente (seguramente no saben hacerlo de otra forma) intentando atraer talento en este sector.<\/p>\n<p>Y ahora tienen todav\u00eda que recorrer un largo camino. Porque por supuesto se trata de Asia, un panorama totalmente diferente con principios diferentes y otra mentalidad. Y desde luego, una enorme ejercito de personas muy obedientes. Pero no importa donde, para convertirse en una marca y despues en un lider, se necesita algo mas que \u201csimplemente\u201d tener la autoridad en tus manos. Porque el liderazgo, incluido el liderazgo de marca, es una elecci\u00f3n, no un rango. Y poca gente que conozca lo explica mejor que Simon Sinek en esta nueva charla de TED. Brillante como de costumbre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Because if you do, I&#8217;m in the right track to be a brand. And depending on the level of trust, even a leader. Let me explain: About a year ago I went to Wuxi, near Shanghai, invited by the Chinese government. And 2 things stroke me hard: The first one, how obedient Chinese people is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1120","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-brandcommunication","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/1120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/comments?post=1120"}],"version-history":[{"count":1,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/1120\/revisions"}],"predecessor-version":[{"id":2312,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/1120\/revisions\/2312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/media\/1740"}],"wp:attachment":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/media?parent=1120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/categories?post=1120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/tags?post=1120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}