{"id":1150,"date":"2014-10-31T18:40:23","date_gmt":"2014-10-31T17:40:23","guid":{"rendered":"http:\/\/blog.lorenzobennassar.com\/?p=1150"},"modified":"2022-08-13T17:06:29","modified_gmt":"2022-08-13T16:06:29","slug":"oleoestepainteractive","status":"publish","type":"post","link":"https:\/\/lorenzobennassar.com\/blog\/2014\/10\/31\/oleoestepainteractive\/","title":{"rendered":"The first interactive commercial ever?"},"content":{"rendered":"<p>Well, it might literally be so, if we consider interaction the reproduction controls, since now it&#8217;s you who controls when to start, finish, and pause as well as the forward and backward reproduction speed. Anyway, I don&#8217;t really think I must have been the first one to apply it to a commercial (and it doesn&#8217;t really matter anyway). In fact, there are some pretty cool examples in this direction and way much better executed like the <a title=\"Stylepit SS14 interactive lookbook\" href=\"https:\/\/vimeo.com\/94033941\" target=\"_blank\" rel=\"noopener\" data-wplink-edit=\"true\">Stylepit SS14 interactive lookbook<\/a>.<\/p>\n<p>The fact is that playing around with our latest commercial for Oleoestepa Extra Virgin Olive Oil, and based on the code by <a title=\"360 Langstrasse\" href=\"http:\/\/360langstrasse.srf.ch\" target=\"_blank\" rel=\"noopener\">the Swiss Radio and Television<\/a> team, I thought it was interesting to do this version of it.<\/p>\n<p><a title=\"Oleoestepa Play\" href=\"http:\/\/oleoestepa.lorenzobennassar.com\/play\" target=\"_blank\" rel=\"noopener\">And here is the result<\/a>.<\/p>\n<h1 class=\"title\" style=\"text-align: left;\" align=\"center\">El 1er spot interactivo de la historia?<\/h1>\n<p>Bueno, literalmente puede ser, si consideramos interacci\u00f3n el control de la reproducci\u00f3n, puesto que ahora eres tu quien controla cuando empieza, cuando termina, cuando para y la velocidad a la que avanza o retrocede. De todos modos tampoco creo que sea yo el primero que lo haya aplicado a un spot (y tampoco importa mucho al fin y al cabo). De hecho hay algunos ejemplos bastante impresionantes en este sentido y mucho mejor ejecutados como el <a title=\"Stylepit SS14 interactive lookbook\" href=\"http:\/\/www.stylepit.com\/lookbook\" target=\"_blank\" rel=\"noopener\" data-wplink-edit=\"true\">Stylepit SS14 interactive lookbook<\/a>.<\/p>\n<p>El caso es que jugando un poco con nuestro ultimo spot para el Aceite de Oliva Virgen Extra Oleoestepa, y basado en el c\u00f3digo fuente del equipo de la <a title=\"360 Langstrasse\" href=\"http:\/\/360langstrasse.srf.ch\" target=\"_blank\" rel=\"noopener\">Radio y Televisi\u00f3n Suiza<\/a>, me pareci\u00f3 interesante hacer esta versi\u00f3n del spot.<\/p>\n<p><a title=\"Oleoestepa Play\" href=\"http:\/\/oleoestepa.lorenzobennassar.com\/play\" target=\"_blank\" rel=\"noopener\">Aqu\u00ed est\u00e1 el resultado<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Well, it might literally be so, if we consider interaction the reproduction controls, since now it&#8217;s you who controls when to start, finish, and pause as well as the forward and backward reproduction speed. Anyway, I don&#8217;t really think I must have been the first one to apply it to a commercial (and it doesn&#8217;t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brandcommunication"],"_links":{"self":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/1150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/comments?post=1150"}],"version-history":[{"count":1,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/1150\/revisions"}],"predecessor-version":[{"id":2297,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/1150\/revisions\/2297"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/media\/1734"}],"wp:attachment":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/media?parent=1150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/categories?post=1150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/tags?post=1150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}