{"id":121,"date":"2009-12-09T14:24:23","date_gmt":"2009-12-09T14:24:23","guid":{"rendered":"http:\/\/bennassar.wordpress.com\/?p=121"},"modified":"2022-08-15T22:05:48","modified_gmt":"2022-08-15T21:05:48","slug":"funtheory","status":"publish","type":"post","link":"https:\/\/lorenzobennassar.com\/blog\/2009\/12\/09\/funtheory\/","title":{"rendered":"Volkswagen&#8217;s Fun Theory"},"content":{"rendered":"<p>A delicious way to demonstrate how people&#8217;s behavior can change for better by simply making things more fun. The Fun Theory by Volkwagen, has almost 250.000 visits, more than 13 million views, and close to 7.000 subscribers on YouTube. A pretty good proof that investing in brand communication R&amp;D is definitely worth it.<\/p>\n\n\n<div style=\"max-width:1280px\"><div style=\"position:relative;height:0;padding-bottom:56.25%\"><iframe src=\"https:\/\/www.youtube.com\/embed\/SByymar3bds?controls=0\" width=\u201c1280\u201d height=\u201c540\u201d style=\"position:absolute;left:0;top:0;width:100%;height:100%\" frameborder=\"0\" scrolling=\"no\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">La teor\u00eda de la diversi\u00f3n de Volkswagen<\/h3>\n\n\n\n<p>Una deliciosa manera de demostrar como se puede cambiar el comportamiento de la gente hacia mejor sencillamente haciendo las cosas mas divertidas. &#8220;The Fun Theory&#8221; de Volkswagen, con m\u00e1s de 13 millones de visionados y cerca de 7.000 suscripciones en YouTube. Un buen ejemplo para demostrar que la inversi\u00f3n en i+d en comunicaci\u00f3n es algo muy rentable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A delicious way to demonstrate how people&#8217;s behavior can change for better by simply making things more fun. The Fun Theory by Volkwagen, has almost 250.000 visits, more than 13 million views, and close to 7.000 subscribers on YouTube. A pretty good proof that investing in brand communication R&amp;D is definitely worth it. La teor\u00eda [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-121","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-brandcommunication","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/comments?post=121"}],"version-history":[{"count":2,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/121\/revisions"}],"predecessor-version":[{"id":2653,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/121\/revisions\/2653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/media\/2542"}],"wp:attachment":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/media?parent=121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/categories?post=121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/tags?post=121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}