{"id":121,"date":"2009-12-09T14:24:23","date_gmt":"2009-12-09T14:24:23","guid":{"rendered":"http:\/\/bennassar.wordpress.com\/?p=121"},"modified":"2009-12-09T14:24:23","modified_gmt":"2009-12-09T14:24:23","slug":"funtheory","status":"publish","type":"post","link":"https:\/\/lorenzobennassar.com\/blog\/2009\/12\/09\/funtheory\/","title":{"rendered":"Volkswagen&#8217;s Fun Theory"},"content":{"rendered":"<p>A delicious way to demonstrate how people&#8217;s behaviour can change for better by simply making things more fun. <a href=\"http:\/\/www.thefuntheory.com\" target=\"_blank\">The Fun Theory<\/a>, almost 250.000 visits, more than 13 million views and close to 7.000 subscribers on YouTube. Just a demolishing proof that investing in brand communication R&amp;D is definately a good investment.<\/p>\n<p>[youtube https:\/\/www.youtube.com\/watch?v=2lXh2n0aPyw&amp;w=1280&amp;h=540&amp;rel=0]<\/p>\n<h1 class=\"title\" align=\"center\">La teor\u00eda de diversi\u00f3n de Volkswagen<\/h1>\n<p>Una deliciosa manera de demostrar como se puede cambiar el comportamiento de la gente hacia mejor sencillamente haciendo las cosas mas divertidas. <a href=\"http:\/\/www.thefuntheory.com\" target=\"_blank\">The Fun Theory<\/a>, casi 250.000 visitas, m\u00e1s de 13 millones de visionados y cerca de 7.000 suscripciones en YouTube. Un bot\u00f3n para demostrar que la inversi\u00f3n en i+d en comunicaci\u00f3n es algo muy rentable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A delicious way to demonstrate how people&#8217;s behaviour can change for better by simply making things more fun. The Fun Theory, almost 250.000 visits, more than 13 million views and close to 7.000 subscribers on YouTube. Just a demolishing proof that investing in brand communication R&amp;D is definately a good investment. [youtube https:\/\/www.youtube.com\/watch?v=2lXh2n0aPyw&amp;w=1280&amp;h=540&amp;rel=0] La teor\u00eda [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-121","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-brandcommunication","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/comments?post=121"}],"version-history":[{"count":0,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/121\/revisions"}],"wp:attachment":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/media?parent=121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/categories?post=121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/tags?post=121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}