{"id":1210,"date":"2015-09-09T16:32:42","date_gmt":"2015-09-09T15:32:42","guid":{"rendered":"http:\/\/blog.lorenzobennassar.com\/?p=1210"},"modified":"2022-08-13T17:02:05","modified_gmt":"2022-08-13T16:02:05","slug":"newlogointeraction","status":"publish","type":"post","link":"https:\/\/lorenzobennassar.com\/blog\/2015\/09\/09\/newlogointeraction\/","title":{"rendered":"A new interaction with logos. And brands."},"content":{"rendered":"

Today I downloaded a new email app for the iPhone. Geronimo<\/a>. Although it’s still having some development issues, it looks really interesting. Especially because it takes advantage of the iPhone accelerometer so you can really benefit from gestures to go through the normally tedious mail experience.<\/p>\n

But from the brand communication and branding perspective, what really got my attention is how the logo moves with your gestures. You can literally interact with the logo by simply tilting your phone. Notice the movement on the “chart looking bars” of the logo in the video above. It’s kind of like a hologram. Not a static, unanimated representation of a brand, but an image that reacts to you. An “accelerometer logo” version.<\/p>\n

And that brings a whole new dimension to logo design. It’s not what we were used to with motion graphics. It’s more like interaction graphics. A simple (for now) but nice way for people to interact with the logo, and therefore with the brand. Because today, with so many screens surrounding us, when everyone walks around with a device that reacts to you in many ways, a logo should certainly not just be a static representation of a brand\u00b4s image but follow us wherever we go, moving at the same pace we do. At least, that’s what I would like if I was a brand aiming to live in your pocket, to being so often in your hand and sleeping next to you on your bedside table.<\/p>\n\n\n

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