Some time ago I was part of a workshop with architects, industrial designers, experience designers\u2026 to anticipate and re-imagine what a user experience would be like in 2025 in a brand\u2019s physical location. At the pace technology is moving, in 2025 we will most likely live in a very different world in many ways. Most of which we cannot even predict yet. But there is one we can already anticipate for sure, at least partially. And that is the effect 5G will have on our way of interacting with our surroundings. I\u2019m no engineer, but we already know 5G comes with 2 main changes: Higher speed, and greater latency.<\/p>\n\n\n\n
And \u201clatency\u201d is the key word in this case, because that means any 5G device will be geolocated much more accurately. So how can 5G (and its greater latency) affect the user experience in a brand\u2019s physical location? Well, my point was that, for example, we could possibly eliminate many of the signs that populate any public space: If you\u2019re carrying a smartphone (and have granted access to some basic information about yourself), that means we will know exactly where you are, which one is your flight, as well as the gate, and when does it take off (hence when do we have to send you a \u201clast call notification\u201d depending on where you are), whether you have a car in the parking or you need an Uber when you arrive, and on and on\u2026 but also simple, basic things like if you\u2019re looking for the man or woman\u2019s toilet.
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