{"id":361,"date":"2010-02-24T07:40:56","date_gmt":"2010-02-24T15:40:56","guid":{"rendered":"http:\/\/blog.lorenzobennassar.com\/?p=361"},"modified":"2022-08-15T18:39:11","modified_gmt":"2022-08-15T17:39:11","slug":"la-senal-mas-grande-del-mundo","status":"publish","type":"post","link":"https:\/\/lorenzobennassar.com\/blog\/2010\/02\/24\/la-senal-mas-grande-del-mundo\/","title":{"rendered":"The world&#8217;s biggest signage"},"content":{"rendered":"\n<p>Nokia has made its tagline true by building the world&#8217;s biggest signal to promote its OVI Maps geolocation service. They&#8217;ve connected people but this time with its brand. Thousands of people have shared for 2 weeks the places they cared about via SMS and through their website.<\/p>\n\n<div style=\"max-width:1280px\"><div style=\"position:relative;height:0;padding-bottom:56.25%\"><iframe src=\"https:\/\/www.youtube.com\/embed\/ggKSEP_iAWE?controls=0\" width=\u201c1280\u201d height=\u201c540\u201d style=\"position:absolute;left:0;top:0;width:100%;height:100%\" frameborder=\"0\" scrolling=\"no\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">La se\u00f1al m\u00e1s grande del mundo<\/h3>\n\n\n\n<p>Nokia ha convertido su eslogan en una realidad construyendo la se\u00f1al m\u00e1s grande del mundo para promover su servicio de geolocalizaci\u00f3n OVI Maps. Han conectado a la gente, pero esta vez con su marca. Miles de personas han compartido durante 2 semanas por sms y a trav\u00e9s de la web los lugares que les importaban.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nokia has made its tagline true by building the world&#8217;s biggest signal to promote its OVI Maps geolocation service. They&#8217;ve connected people but this time with its brand. Thousands of people have shared for 2 weeks the places they cared about via SMS and through their website. La se\u00f1al m\u00e1s grande del mundo Nokia ha [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brandcommunication"],"_links":{"self":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/comments?post=361"}],"version-history":[{"count":2,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/361\/revisions"}],"predecessor-version":[{"id":2590,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/361\/revisions\/2590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/media\/1946"}],"wp:attachment":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/media?parent=361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/categories?post=361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/tags?post=361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}