{"id":361,"date":"2010-02-24T07:40:56","date_gmt":"2010-02-24T15:40:56","guid":{"rendered":"http:\/\/lorenzobennassar.com\/?p=361"},"modified":"2022-03-25T12:59:44","modified_gmt":"2022-03-25T12:59:44","slug":"la-senal-mas-grande-del-mundo","status":"publish","type":"post","link":"https:\/\/lorenzobennassar.com\/blog\/2010\/02\/24\/la-senal-mas-grande-del-mundo\/","title":{"rendered":"The world&#8217;s biggest signage"},"content":{"rendered":"<p>2010\/02\/24.<br \/>\nNokia has made it&#8217;s tagline true by building the world biggest signal to promote its OVI Maps geolocation service. They&#8217;ve connected people but this time with its brand. Thousands of people have shared for 2 weeks the places they cared about via sms and through their website.<\/p>\n<p><iframe loading=\"lazy\" title=\"The World&amp;apos;s Biggest Signpost\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ggKSEP_iAWE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h1 class=\"headline\" align=\"center\">La se\u00f1al m\u00e1s grande del mundo<\/h1>\n<p>Nokia ha convertido su eslogan en una realidad construyendo la se\u00f1al m\u00e1s grande del mundo para promover su servicio de geolocalizaci\u00f3n OVI Maps. Han conectado a la gente, pero esta vez con su marca. Miles de personas han compartido durante 2 semanas por sms y a trav\u00e9s de la web los lugares que les importaban.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2010\/02\/24. Nokia has made it&#8217;s tagline true by building the world biggest signal to promote its OVI Maps geolocation service. They&#8217;ve connected people but this time with its brand. Thousands of people have shared for 2 weeks the places they cared about via sms and through their website. La se\u00f1al m\u00e1s grande del mundo Nokia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brandcommunication"],"_links":{"self":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/comments?post=361"}],"version-history":[{"count":2,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/361\/revisions"}],"predecessor-version":[{"id":1948,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/361\/revisions\/1948"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/media\/1946"}],"wp:attachment":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/media?parent=361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/categories?post=361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/tags?post=361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}