{"id":381,"date":"2010-03-16T11:35:23","date_gmt":"2010-03-16T19:35:23","guid":{"rendered":"http:\/\/blog.lorenzobennassar.com\/?p=381"},"modified":"2022-08-15T20:46:15","modified_gmt":"2022-08-15T19:46:15","slug":"creacion-multidisciplinar","status":"publish","type":"post","link":"https:\/\/lorenzobennassar.com\/blog\/2010\/03\/16\/creacion-multidisciplinar\/","title":{"rendered":"Multidisciplinary creativity"},"content":{"rendered":"\n<p>A few years ago I found this <a href=\"https:\/\/artcom.de\/en\/?project=kinetic-sculpture\">video<\/a> about a kinetic sculpture created for the BMW Museum in Munich by <a href=\"https:\/\/artcom.de\/en\/\" target=\"_blank\" rel=\"noopener\">ART+COM<\/a>. 714 metal spheres suspended and beautifully synchronized above a 6 m2 of glass to put on stage a metaphor of the shape research in art and design. A brilliant choreography that I will take advantage of to support my theory of how multidiscipline will soon become crucial in brand communication to reach what above all it has to reach, creating emotions.<\/p>\n\n\n<div style=\"max-width:1280px\"><div style=\"position:relative;height:0;padding-bottom:56.25%\"><video controls src=\"https:\/\/lorenzobennassar.com\/blog\/wp-content\/uploads\/2010\/03\/2008_Kinetische_Skulptur_bmw.mp4\"><\/video><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Creaci\u00f3n multidisciplinar<\/h3>\n\n\n\n<p>Hace algunas semanas encontraba este <a href=\"https:\/\/artcom.de\/en\/?project=kinetic-sculpture\" target=\"_blank\" rel=\"noopener\">v\u00eddeo<\/a> sobre una escultura kin\u00e9tica creada para el museo BMW de Munich por <a href=\"https:\/\/artcom.de\/en\/\" target=\"_blank\" rel=\"noopener\">ART+COM<\/a>. 714 esferas de metal suspendidas y deliciosamente sincronizadas sobre una superficie de cristal de 6 metros cuadrados para escenificar una met\u00e1fora del proceso de b\u00fasqueda de las formas en el arte y el dise\u00f1o. Una coreograf\u00eda brillante que aprovecho para apoyar mi teor\u00eda de c\u00f3mo la multidisciplina se impondr\u00e1 cada vez m\u00e1s en la comunicaci\u00f3n de marcas para conseguir lo que por encima de todo debe conseguir, crear emociones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few years ago I found this video about a kinetic sculpture created for the BMW Museum in Munich by ART+COM. 714 metal spheres suspended and beautifully synchronized above a 6 m2 of glass to put on stage a metaphor of the shape research in art and design. A brilliant choreography that I will take [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-381","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-brandcommunication","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/comments?post=381"}],"version-history":[{"count":3,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/381\/revisions"}],"predecessor-version":[{"id":2623,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/381\/revisions\/2623"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/media\/1924"}],"wp:attachment":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/media?parent=381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/categories?post=381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/tags?post=381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}