{"id":398,"date":"2010-04-08T03:56:16","date_gmt":"2010-04-08T11:56:16","guid":{"rendered":"http:\/\/blog.lorenzobennassar.com\/?p=398"},"modified":"2022-08-13T22:03:57","modified_gmt":"2022-08-13T21:03:57","slug":"concentrate-en-vender-manzanas-y-conseguiras-vender-333-ipads-por-minuto","status":"publish","type":"post","link":"https:\/\/lorenzobennassar.com\/blog\/2010\/04\/08\/concentrate-en-vender-manzanas-y-conseguiras-vender-333-ipads-por-minuto\/","title":{"rendered":"Focus on selling apples and you’ll be abble to sell 333 iPads per minute."},"content":{"rendered":"

The results of good brand communication are great. And many times we don’t find so solid examples of it so, all of those who work in this business might want to take note of it for future presentations. On Saturday, the first day the iPad was available in stores in the US, Apple sold 300.000 units in 15 hours<\/a> (that’s 333 iPads\/minute). But Apple was not the one to sell them. It was us, all the ones who are proud of this brand and its products. Apple was the one to bill for it, but Apple doesn’t sell computers, mp3 players, tablets… we, their consumers, take care of that. Apple sells “Thinking Different”. We sell the tools to do so and they bill them. That is good brand communication. An analysis I understood watching the 1984 Macintosh’s launch commercial<\/a> shot by Ridley Scott for the 1984 Superbowl for the first agency I worked at, Chiat\/Day<\/a>, and I saw for the first time exposed just like that by Alain Uceda<\/a>.<\/p>\n

Concentrate en vender manzanas y podr\u00e1s llegar a vender 333 iPads\/min.<\/h3>\n

Los resultados de que una marca realmente se comunique bien son maravillosos. Y muchas veces no encontramos ejemplos tan contundentemente demostrables, as\u00ed que tomar nota los que os dediqu\u00e9is a esto, porque os vendr\u00e1 bien en alguna de las pr\u00f3ximas presentaciones que teng\u00e1is que hacer. El s\u00e1bado, 1er d\u00eda de venta en USA, se vendieron 300.000 iPads en 15 horas<\/a> (o sea, 333 iPads\/minuto). Pero no fu\u00e9 Apple quien los vendi\u00f3. Fuimos todos los que nos sentimos orgullosos de esa marca y de sus productos. Apple fu\u00e9 quien factur\u00f3 la venta, pero Apple no vende ordenadores, ni reproductores mp3, ni tablets… de eso nos encargamos sus consumidores. Apple vende “pensar de una forma diferente”. Nosotros vendemos las herramientas para hacerlo y ellos las facturan. Eso es buena comunicaci\u00f3n de marca. Un an\u00e1lisis que comprend\u00ed viendo el spot de lanzamiento de Macintosh en 1984<\/a> dirigido por Ridley Scott para la final de la superbowl de 1984 de la primera agencia en la que trabaje, Chiat\/Day<\/a>, y que vi por primera vez verbalizado tal cual por Alain Uceda<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The results of good brand communication are great. And many times we don’t find so solid examples of it so, all of those who work in this business might want to take note of it for future presentations. On Saturday, the first day the iPad was available in stores in the US, Apple sold 300.000 […]<\/p>\n","protected":false},"author":1,"featured_media":2390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brandcommunication"],"_links":{"self":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/comments?post=398"}],"version-history":[{"count":1,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/398\/revisions"}],"predecessor-version":[{"id":2391,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/398\/revisions\/2391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/media\/2390"}],"wp:attachment":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/media?parent=398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/categories?post=398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/tags?post=398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}