{"id":406,"date":"2010-05-05T22:38:26","date_gmt":"2010-05-06T06:38:26","guid":{"rendered":"http:\/\/blog.lorenzobennassar.com\/?p=406"},"modified":"2022-08-13T21:24:51","modified_gmt":"2022-08-13T20:24:51","slug":"nada-por-aqui-nada-por-alla","status":"publish","type":"post","link":"https:\/\/lorenzobennassar.com\/blog\/2010\/05\/05\/nada-por-aqui-nada-por-alla\/","title":{"rendered":"Nothing in my pockets, nothing up my sleeves."},"content":{"rendered":"

The other day I shared the proposal for the 2010 National Design Prize candidacy, and I illustrated it with an image of the cover. But something complicated to explain with an illustration was an effect originally designed but that we never got the time to produce. The case containing the proposal booklet was supposed to be made out of red translucid methacrylate. The result was that when you looked at the cover inside the case you would only see the name (the black ink) over a red background, and when you take it out, the code bar hidden by the red methacrylate showed up due to an optical effect. I saw this effect a few years ago in the book “Made you look” by Stefan Sagmeister<\/a>, and before that in a creativity annual that I haven’t been able to locate anywhere on the net. Now, this optical effect has been brought to life by Carnovsky<\/a>, a couple of designers from Milan, through a wallpaper for the brand Jannelli & Volpi. A very interesting proposal resulting in a change of design of the wallpaper depending on the color of the room’s light shows or hides some of the drawings.<\/p>\n

Nada por aqu\u00ed. Nada por all\u00e1.<\/h3>\n

El otro d\u00eda compart\u00eda la propuesta para la candidatura a Premio Nacional de Dise\u00f1o 2010 que ilustraba con una imagen de la portada. Pero algo complicado de explicar con una ilustraci\u00f3n era el efecto que estaba originalmente pensado hacer y que no llegamos a tiempo de producir. El estuche que conten\u00eda el libreto deber\u00eda haber estado hecho de metacrilato rojo translucido. El resultado era que cuando ve\u00edas el libreto dentro del estuche solo se ve\u00edas el nombre (la tinta negra) sobre fondo rojo, y cuando lo sacabas aparec\u00eda el c\u00f3digo de barras ocultado tras el metacrilato rojo por un efecto \u00f3ptico. Hace unos a\u00f1os vi este efecto en el libro “Made you look” de Stefan Sagmeister<\/a>, y antes en un anuario de dise\u00f1o que no he sido capaz de localizar para referenciar. Ahora este efecto \u00f3ptico, ha sido llevado al mundo real de la mano de Carnovsky<\/a>, una pareja de dise\u00f1adores de Mil\u00e1n, para un papel de pared de para la marca Jannelli & Volpi. Una propuesta m\u00e1s que interesante cuyo resultado es que el dise\u00f1o del papel cambie dependiendo del color de la luz de la habitaci\u00f3n, mostrando u ocultando ciertos dibujos.<\/p>\n","protected":false},"excerpt":{"rendered":"

The other day I shared the proposal for the 2010 National Design Prize candidacy, and I illustrated it with an image of the cover. But something complicated to explain with an illustration was an effect originally designed but that we never got the time to produce. The case containing the proposal booklet was supposed to […]<\/p>\n","protected":false},"author":1,"featured_media":1890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[38,54,84,96,100,101,108,114,126,143],"class_list":["post-406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brandcommunication","tag-carnovsky","tag-efecto-optico","tag-jannelli-volpi","tag-made-you-look","tag-metacrilato","tag-methacrylate","tag-national-design-prize","tag-optical-effect","tag-premio-nacional-de-diseno","tag-stefan-sagmeister"],"_links":{"self":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/comments?post=406"}],"version-history":[{"count":1,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/406\/revisions"}],"predecessor-version":[{"id":2385,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/406\/revisions\/2385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/media\/1890"}],"wp:attachment":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/media?parent=406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/categories?post=406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/tags?post=406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}