{"id":410,"date":"2010-06-07T10:10:47","date_gmt":"2010-06-07T18:10:47","guid":{"rendered":"http:\/\/blog.lorenzobennassar.com\/?p=410"},"modified":"2022-08-13T21:13:03","modified_gmt":"2022-08-13T20:13:03","slug":"lacajatonta","status":"publish","type":"post","link":"https:\/\/lorenzobennassar.com\/blog\/2010\/06\/07\/lacajatonta\/","title":{"rendered":"The dumb box in my living room is not dumb anymore."},"content":{"rendered":"

The other day I installed “Plex Media Center<\/a>” in the Mac Mini that’s actually connected to my TV. An OS X software based on the impressive code of XBMC<\/a> open source software, the brain behind the creature (thanks Miguel Guillen for the info). And suddenly my TV has turned into a more than an interesting appliance. Now it tells me the weather forecast and shows me all the multimedia content from my hard drive in a pretty attractive interface by the way (nothing Apple’s Front Row didn\u00b4t really do so far), but it also gives me a piece of information about the movies I’m watching I couldn\u00b4t even imagine was accessible for free. And most of all it shows me hundreds of channels like YouTube, TED, Vimeo, CNN, FoxNews, Hulu, Mir\u00f3, MTV, NBC, PBS, Joost, Flickr, Picassa, Channel Four, Arte… and it’s only been running for a week.
\nToday, when some screens start to include YouTube as the prefab configuration and they present it as the new television, or even on the same day that Steve Jobs is presumably introducing in San Francisco the new AppleTV, I find that what some insist on introducing as the television of the future, exists since 2003, translated to more than 30 languages and, as it’s happening more often every day in the net, has been developed by a group of more than 50 passionate programmers<\/a> with no lucrative meaning who strongly believe that through collaboration people can get much further than individually (even if those individuals are huge brands). And, what’s even more surprising, without licensing fee for commercial use<\/a>. Those dedicated to brand communication we can start dreaming of what this can become. They only ask interested parties to contact them for courtesy purposes, only for courtesy purposes. Well, Mr. Jobs, that AppleTV you’re about to introduce for 99 \u20ac might as well be damned good or it will become a beautiful box containing lots of XBMC and Plex Media Centers.<\/p>\n

La caja tonta de mi sal\u00f3n ya no es tan tonta.<\/h3>\n

El otro d\u00eda, instal\u00e9 en el Mac Mini que tengo conectado a mi TV el “Plex Media Center<\/a>“. Un software para OS X basado en el impresionante software de c\u00f3digo abierto XBMC<\/a>, el cerebro de la criatura (gracias Miguel Guill\u00e9n por el dato). Y de repente mi TV se ha convertido en un electrodom\u00e9stico m\u00e1s que interesante. Ahora me dice el tiempo que va a hacer en los pr\u00f3ximos d\u00edas y me ense\u00f1a todo el contenido multimedia que hay en el disco duro y de una forma bastante atractiva por cierto (bueno, todo eso m\u00e1s o menos ya lo hac\u00eda), pero adem\u00e1s me da una informaci\u00f3n sobre las pel\u00edculas que veo que ni me pod\u00eda imaginar que existiera sin tener que pagar y sobre todo me ense\u00f1a cientos de canales como YouTube, TED, Vimeo, CNN, FoxNews, Hulu, Mir\u00f3, MTV, NBC, PBS, Joost, Flickr, Picassa, ChannelFour, Arte… y s\u00f3lo lleva instalado una semana.
\nHoy, cuando algunas pantallas empiezan a incorporar YouTube como el gran nuevo canal preinstalado de f\u00e1brica y lo presentan c\u00f3mo la nueva televisi\u00f3n, o el d\u00eda en el que el mismisimo Steve Jobs presumiblemente presentar\u00e1 en San Francisco su nuevo AppleTV, me entero que la televisi\u00f3n que algunos se empe\u00f1an en presentar como la televisi\u00f3n del futuro, existe desde 2003, traducida a m\u00e1s de 30 idiomas y, c\u00f3mo suele ocurrir \u00faltimamente en la red, ha sido desarrollada por un grupo de mas de 50 programadores apasionados<\/a> sin \u00e1nimo de lucro que creen firmemente que colaborando la gente puede llegar mucho m\u00e1s lejos que de forma individual (incluso si por individual nos referimos a enormes marcas). Y, lo que es a\u00fan m\u00e1s sorprendente, gratuito tambi\u00e9n para uso comercial<\/a>. Los que nos dedicamos a esto de la comunicaci\u00f3n de marcas podemos empezar a so\u00f1ar lo que puede suponer. S\u00f3lo te piden que por cortes\u00eda contactes con ellos, s\u00f3lo por cortes\u00eda. Sr. Jobs, ya puede ser bueno ese AppleTV por 99 \u20ac porque sino se va a convertir en una preciosa caja contenedora de muchos XBMC o Plex Media Centers.<\/p>\n","protected":false},"excerpt":{"rendered":"

The other day I installed “Plex Media Center” in the Mac Mini that’s actually connected to my TV. An OS X software based on the impressive code of XBMC open source software, the brain behind the creature (thanks Miguel Guillen for the info). And suddenly my TV has turned into a more than an interesting […]<\/p>\n","protected":false},"author":1,"featured_media":1854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brandcommunication"],"_links":{"self":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/comments?post=410"}],"version-history":[{"count":1,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/410\/revisions"}],"predecessor-version":[{"id":2381,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/410\/revisions\/2381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/media\/1854"}],"wp:attachment":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/media?parent=410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/categories?post=410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/tags?post=410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}