{"id":415,"date":"2010-06-25T08:15:25","date_gmt":"2010-06-25T16:15:25","guid":{"rendered":"http:\/\/blog.lorenzobennassar.com\/?p=415"},"modified":"2022-08-15T20:42:07","modified_gmt":"2022-08-15T19:42:07","slug":"urbandive","status":"publish","type":"post","link":"https:\/\/lorenzobennassar.com\/blog\/2010\/06\/25\/urbandive\/","title":{"rendered":"Mi name is Dive, UrbanDive."},"content":{"rendered":"<p>2010\/06\/25.<br \/>As if it was the new James Bond movie, the french group Pages Jaunes will introduce UrbanDive at the end of 2010 (yes, this year). A new urban virtual visit service that will allow traveling through the streets of a city with a 360\u00ba vision, just like in <a href=\"http:\/\/en.wikipedia.org\/wiki\/Google_street_view\" target=\"_blank\" rel=\"noopener\">Google Street View<\/a> but with &#8220;a few more interactive options&#8221;: go inside businesses, find interesting information in real-time (in an augmented reality way) like network friend comments, Wikipedia articles and a whole lot of commercial information that for sure will soon be available. On top of the many applications that will most likely be developed for this platform. And of course, being able to share everything.<br \/>Once more, reaching consumers&#8217; attention is going to be even easier. Just in case anybody had any doubt that brand communication should concentrate on reaching people&#8217;s hearts.<\/p>\n\n<div style=\"max-width: 1280px;\">\n<div style=\"position: relative; height: 0; padding-bottom: 56.25%;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/12589812?h=7efdcbaa6a&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Mi nombre es Dive, UrbanDive.<\/h3>\n\n\n\n<p>Como si se tratara de la nueva pel\u00edcula de James Bond, el grupo franc\u00e9s Pages Jaunes presentar\u00e1 UrbanDive a finales de 2010 (si, si, este a\u00f1o). Un nuevo servicio de visita virtual urbana que permitir\u00e1 recorrer las calles de una ciudad con una visi\u00f3n 360\u00ba, al estilo <a href=\"http:\/\/es.wikipedia.org\/wiki\/Google_Street_View\" target=\"_blank\" rel=\"noreferrer noopener\">Google Street View<\/a> pero con &#8220;algunas posibilidades m\u00e1s de interacci\u00f3n&#8221;: visitar el interior de locales, buscar informaci\u00f3n de inter\u00e9s en tiempo real (tipo realidad aumentada) como comentarios de amigos en redes, art\u00edculos de Wikipedia y toda una oferta comercial que sin duda tardar\u00e1 poco en incorporarse. Adem\u00e1s de todas las aplicaciones que se creen para esta plataforma, que no seguramente no ser\u00e1n pocas. Y por supuesto, pudiendo compartirlo todo.<br>De nuevo, llegar a los ojos de los consumidores va a ser todav\u00eda m\u00e1s f\u00e1cil. Por si a alguien le quedaba alguna duda de que la comunicaci\u00f3n de las marcas debe concentrarse en llegar al coraz\u00f3n de la gente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2010\/06\/25.As if it was the new James Bond movie, the french group Pages Jaunes will introduce UrbanDive at the end of 2010 (yes, this year). A new urban virtual visit service that will allow traveling through the streets of a city with a 360\u00ba vision, just like in Google Street View but with &#8220;a few [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-415","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-brandcommunication","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/comments?post=415"}],"version-history":[{"count":3,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/415\/revisions"}],"predecessor-version":[{"id":2619,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/415\/revisions\/2619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/media\/1850"}],"wp:attachment":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/media?parent=415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/categories?post=415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/tags?post=415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}