{"id":428,"date":"2010-09-22T07:13:00","date_gmt":"2010-09-22T15:13:00","guid":{"rendered":"http:\/\/blog.lorenzobennassar.com\/?p=428"},"modified":"2022-08-13T20:35:59","modified_gmt":"2022-08-13T19:35:59","slug":"wetransfer","status":"publish","type":"post","link":"https:\/\/lorenzobennassar.com\/blog\/2010\/09\/22\/wetransfer\/","title":{"rendered":"We transfer, yes we do."},"content":{"rendered":"

That’s a good starting point, wetransfer.com<\/a>. Already the name sounds pretty good. It’s not me, or you, it’s us. And indeed we do transfer nowadays. Until now we were able to do it for free via services like yousendit<\/a>, but… we were asked to sign up or use a pay-per-use mode which wasn\u00b4t that great anyway, and no matter what we were forced to suffer banners and\/or a horrible design. Until now.
\nA dutch company (and we know dutch have always been good at transporting things) has made it all simple. Just write the address of whom you want to send it to in a little floating window, as well as your address, a little message if you want to, and select the file you want to send (up to 2 GB). Period. Meanwhile, the logo and the website’s overall look make the experience nice and pleasant (let’s hope we, the advertising professionals, don\u00b4t ruin those nice-looking backgrounds).
\nThe business is of incredible simplicity. All the screen is advertising media that you see while your file is uploading as well as the person who receives it while the file is downloading. An incredible average visit time, even considering multi-task.
\nBut what’s most surprising is that “wetransfer” (selected honoree at 2010 Webby Award) has applied in a new platform exactly the same advertising system that has been used for the last 100 years, while many others are thinking over and over how to reinvent the business model. Quoting Henry Jenkins<\/a>, director of the comparative media studies program at MIT<\/a>: “The key is to produce something that both pulls people together and gives them something to do… You don’t need to control the conversation to reap the benefits of the exposure”, or as Mark Zuckerberg said: “Communities have always been there. Instead, think about how you can help that community do what it wants to do.”
\nWetransfer is still beta version and when asked if they will include video to their offer (so far the backgrounds are just still images), they answered they’re working on it. So if they switch from flash for html5<\/a> this looks more than promising.<\/p>\n

Transferimos, vaya si transferimos.<\/h3>\n

La verdad es que empezamos bien, wetransfer.com<\/a>. El nombre ya apunta maneras. No soy yo, o tu, somos todos. Y efectivamente transferimos. Hasta ahora lo pod\u00edamos hacer gratis a trav\u00e9s de servicios como yousendit<\/a> pero… hab\u00eda que darse de alta o contratar una cuenta de pago que tampoco era la panacea y si o si, aguantar banners y\/o un dise\u00f1o lamentable. Hasta ahora.
\nUna empresa holandesa (y ya se sabe que los holandeses siempre han sido buenos transportando cosas) lo ha simplificado todo. Basta con poner la direcci\u00f3n del destinatario, la de quien lo env\u00eda, un texto si lo deseas y seleccionar el archivo que quieras mandar (hasta 2 gigas) en una peque\u00f1a ventana flotante. Punto. Mientras tanto, desde el logo hasta el aspecto general de la p\u00e1gina hacen de esto una experiencia muy agradable (a ver si los publicistas no estropeamos esos fondos).
\nEl negocio es de una sencillez apabullante. Toda la pantalla es un soporte publicitario que tu ves mientras el archivo se env\u00eda y el destinatario mientras lo descarga. Un aut\u00e9ntico lujo de tiempo medio de visita, a\u00fan teniendo en cuenta la multitarea.
\nLo m\u00e1s curioso es que “wetransfer” (seleccionados como “honoree” en los Webby Awards del 2010), ha aplicado exactamente el mismo modelo publicitario de los \u00faltimos 100 a\u00f1os en esta nueva plataforma, mientras muchos se rompen la cabeza en como cambiar el modelo de negocio. Citando a Henry Jenkins<\/a>, Dtor. del programa de Estudios de Medios Comparativos del MIT<\/a>: “La clave es atraer a la gente y ofrecerles algo que hacer… No hay que controlar la conversaci\u00f3n para bene\ufb01ciarse de sus intereses”, o como dijo Mark Zuckerberg: “Las comunidades han existido siempre. Piensa, sin embargo, en c\u00f3mo puedes ayudar a una comunidad a hacer lo que quiere hacer.”
\nEst\u00e1n en versi\u00f3n beta y a nuestra pregunta sobre si incorporar\u00e1n v\u00eddeo a su oferta (de momento los fondos del anunciante son s\u00f3lo im\u00e1genes) han contestado que est\u00e1n en ello, as\u00ed que si ademas cambian el flash por el html5<\/a>, esto promete mucho.<\/p>\n","protected":false},"excerpt":{"rendered":"

That’s a good starting point, wetransfer.com. Already the name sounds pretty good. It’s not me, or you, it’s us. And indeed we do transfer nowadays. Until now we were able to do it for free via services like yousendit, but… we were asked to sign up or use a pay-per-use mode which wasn\u00b4t that great […]<\/p>\n","protected":false},"author":1,"featured_media":1870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brandcommunication"],"_links":{"self":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/comments?post=428"}],"version-history":[{"count":2,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/428\/revisions"}],"predecessor-version":[{"id":2367,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/428\/revisions\/2367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/media\/1870"}],"wp:attachment":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/media?parent=428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/categories?post=428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/tags?post=428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}