{"id":472,"date":"2011-07-07T11:24:57","date_gmt":"2011-07-07T10:24:57","guid":{"rendered":"http:\/\/blog.lorenzobennassar.com\/?p=472"},"modified":"2022-08-15T20:34:14","modified_gmt":"2022-08-15T19:34:14","slug":"whocaresaboutpolitics","status":"publish","type":"post","link":"https:\/\/lorenzobennassar.com\/blog\/2011\/07\/07\/whocaresaboutpolitics\/","title":{"rendered":"Who cares about politics?"},"content":{"rendered":"

Truth be told, politicians themselves are working hard to make people hate politics. By action or omission. However in July 2010, I had the pleasure to meet Juan Ignacio Zoido, now brand new Mayor of Seville. A pleasure to meet him because after our first meeting I realized he was a serious professional concerned about trying to do things the right way. Not a bad start. Our profiles were certainly different, but he had the patience to listen at least until I told him that whether he knew it or not he was a Sevillian brand. A brand that should have a name (not just a last name) and as a brand that wanted to communicate with people, I had to stop sending “advertising headlines” and start using, in its communication, sentences like the rest of us use (those who are not politicians). And then he heard and listened to each and every one of the 130 slides that followed (and that by now I can share in case anybody cares about them<\/strong>). I don’t know about his distant past or his future, but I can say that since that time he has always seemed to me a man who knows how to listen and listens, which is what communication is all about. In the end, my participation in his candidacy ended with the creation of his offline and online communication strategy, as well as the early development of his network presence<\/a>. Then they did what they wanted, what they could, or what they were allowed. But it was very comforting to work with him and his team as long as I did. So, Juan Ignacio Zoido, congratulations on our part. Congratulations Mr. Major.<\/p>\n

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