{"id":473,"date":"2011-08-22T11:52:59","date_gmt":"2011-08-22T10:52:59","guid":{"rendered":"http:\/\/lorenzobennassar.com\/?p=473"},"modified":"2020-03-15T22:36:27","modified_gmt":"2020-03-15T22:36:27","slug":"brands-and-www-what-when-and-where","status":"publish","type":"post","link":"https:\/\/lorenzobennassar.com\/blog\/2011\/08\/22\/brands-and-www-what-when-and-where\/","title":{"rendered":"Brands and www (what, when and where)"},"content":{"rendered":"<p>Just a couple of days ago I read a post by <a href=\"https:\/\/katapult.es\/team\/cesar-garcia\" target=\"blank\">C\u00e9sar Garc\u00eda and Jos\u00e9 Manuel Ruiz de Clavijo on BOB<\/a> raising once again an interesting matter: &#8220;What happens online with the brand&#8217;s timeline?&#8221; In other words, what about the need of a brand to reach certain people on a certain time to get a certain message trough?<br \/>\nNext week I&#8217;m flying to Brasil to meet with a few advertising creatives in Sao Paulo and somehow I think I will have to answer this question many times. So I thought it would be helpful to get a bit deeper into this issue before jumping over the puddle.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/4MFrfVAE0x2Sh2\" width=\"1280\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <\/p>\n<div style=\"margin-bottom:5px\">  <\/div>\n<p><\/br><\/br><\/p>\n<h1 class=\"title\" align=\"center\">Las marcas y www (what, when and where)<\/h1>\n<p>Hace un par de d\u00edas ve\u00eda un post de <a href=\"https:\/\/katapult.es\/team\/cesar-garcia\" target=\"blank\">C\u00e9sar Garc\u00eda y Jos\u00e9 Manuel Ruiz de Clavijo en BOB<\/a> donde una vez m\u00e1s, hac\u00edan una interesante reflexi\u00f3n: &#8220;Que pasa con la l\u00ednea de tiempo de las marcas en la red?&#8221; O lo que es lo mismo, que pasa con la necesidad de las marcas de llegar a un cierto publico en un momento dado para transmitirles un mensaje concreto?<br \/>\nLa semana que viene voy a Brasil a verme con unos cuantos creativos de Sao Paulo y me parece que voy a tener que responder a esta pregunta unas cuantas veces. As\u00ed que he pensado que pod\u00eda estar bien desarrollar un poco el tema antes de cruzar el charco.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/1IuP9qLPKJczk5\" width=\"1280\" height=\"540\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <\/p>\n<div style=\"margin-bottom:5px\">  <\/div>\n<h1 class=\"title\" align=\"center\"><a href=\"http:\/\/lorenzobennassar.com\/whocaresaboutpolitics\/\">Next \/ Siguiente<\/a><\/h1>\n","protected":false},"excerpt":{"rendered":"<p>Just a couple of days ago I read a post by C\u00e9sar Garc\u00eda and Jos\u00e9 Manuel Ruiz de Clavijo on BOB raising once again an interesting matter: &#8220;What happens online with the brand&#8217;s timeline?&#8221; In other words, what about the need of a brand to reach certain people on a certain time to get a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brandcommunication"],"_links":{"self":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/comments?post=473"}],"version-history":[{"count":4,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/473\/revisions"}],"predecessor-version":[{"id":1893,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/473\/revisions\/1893"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/media\/1892"}],"wp:attachment":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/media?parent=473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/categories?post=473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/tags?post=473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}