{"id":473,"date":"2011-08-22T11:52:59","date_gmt":"2011-08-22T10:52:59","guid":{"rendered":"http:\/\/blog.lorenzobennassar.com\/?p=473"},"modified":"2022-08-15T20:32:19","modified_gmt":"2022-08-15T19:32:19","slug":"brands-and-www-what-when-and-where","status":"publish","type":"post","link":"https:\/\/lorenzobennassar.com\/blog\/2011\/08\/22\/brands-and-www-what-when-and-where\/","title":{"rendered":"Brands and www (what, when and where)"},"content":{"rendered":"<p>Just a couple of days ago I read a post by <a href=\"https:\/\/katapult.es\/team\/cesar-garcia\" target=\"blank\" rel=\"noopener\">C\u00e9sar Garc\u00eda and Jos\u00e9 Manuel Ruiz de Clavijo on BOB<\/a> raising once again an interesting matter: &#8220;What happens online with the brand&#8217;s timeline?&#8221; In other words, what about the need of a brand to reach certain people at a certain time to get a certain message through?<br \/>\nNext week I&#8217;m flying to Brasil to meet with a few advertising creatives in Sao Paulo and somehow I think I will have to answer this question many times. So I thought it would be helpful to get a bit deeper into this issue before jumping over the puddle.<\/p>\n<div style=\"max-width: 1280px;\">\n<div style=\"position: relative; height: 0; padding-bottom: 56.25%;\"><iframe loading=\"lazy\" style=\"position: absolute; left: 0; top: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/4MFrfVAE0x2Sh2\" width=\"\u201c1280\u201d\" height=\"\u201c540\u201d\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<h3 class=\"title\" style=\"text-align: left;\" align=\"center\">Las marcas y www (what, when and where)<\/h3>\n<p>Hace un par de d\u00edas ve\u00eda un post de <a href=\"https:\/\/katapult.es\/team\/cesar-garcia\" target=\"blank\" rel=\"noopener\">C\u00e9sar Garc\u00eda y Jos\u00e9 Manuel Ruiz de Clavijo en BOB<\/a> donde una vez m\u00e1s, hac\u00edan una interesante reflexi\u00f3n: &#8220;Que pasa con la l\u00ednea de tiempo de las marcas en la red?&#8221; O lo que es lo mismo, que pasa con la necesidad de las marcas de llegar a un cierto publico en un momento dado para transmitirles un mensaje concreto?<br \/>\nLa semana que viene voy a Brasil a verme con unos cuantos creativos de Sao Paulo y me parece que voy a tener que responder a esta pregunta unas cuantas veces. As\u00ed que he pensado que pod\u00eda estar bien desarrollar un poco el tema antes de cruzar el charco.<\/p>\n<div style=\"max-width: 1280px;\">\n<div style=\"position: relative; height: 0; padding-bottom: 56.25%;\"><iframe loading=\"lazy\" style=\"position: absolute; left: 0; top: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/1IuP9qLPKJczk5\" width=\"\u201c1280\u201d\" height=\"\u201c540\u201d\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Just a couple of days ago I read a post by C\u00e9sar Garc\u00eda and Jos\u00e9 Manuel Ruiz de Clavijo on BOB raising once again an interesting matter: &#8220;What happens online with the brand&#8217;s timeline?&#8221; In other words, what about the need of a brand to reach certain people at a certain time to get a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brandcommunication"],"_links":{"self":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/comments?post=473"}],"version-history":[{"count":4,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/473\/revisions"}],"predecessor-version":[{"id":2613,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/posts\/473\/revisions\/2613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/media\/1892"}],"wp:attachment":[{"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/media?parent=473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/categories?post=473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenzobennassar.com\/blog\/wp-json\/wp\/v2\/tags?post=473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}