{"id":565,"date":"2012-03-19T18:19:47","date_gmt":"2012-03-19T17:19:47","guid":{"rendered":"http:\/\/blog.lorenzobennassar.com\/?p=565"},"modified":"2022-08-15T20:30:03","modified_gmt":"2022-08-15T19:30:03","slug":"barcode-or-qr-code","status":"publish","type":"post","link":"https:\/\/lorenzobennassar.com\/blog\/2012\/03\/19\/barcode-or-qr-code\/","title":{"rendered":"Barcode or QR code?"},"content":{"rendered":"

Of course, barcodes have been among us for some time now, sticking in each and every one of all market products. But in the recent battle for including these codes in the brand communication work (which is what drives this blog), there were some good application examples for one<\/a> and the other<\/a>. Nevertheless, it seems none of them will do. And it was kind of predictable (if I may say so) that between augmented reality<\/a> and smartphone apps someone was going to come up with an interaction between an object (an ad or a product) and its possible consumers. With no “black stains” between consumers and brands. So far it’s been LAYAR<\/a>, announced as a Technology Pioneer in the World Economic Forum in 2010. We’ll see who takes the baton. And since the proof is in the pudding, anyone can download this free application (available for iPhone, Android, Symbian, and Blackberry) and watch this picture through their smartphone. From here to seeing a friend with a pair of pants that we like and being able to buy them right there from our phone just by scanning them, it doesn’t seem to be too far away.<\/p>\n\n

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