“Inspiration (word n°518)”, gave rise to 1000 Palavras ↗︎, a project I co-founded with Valmir Leite and Irene Knoth. This initiative emerged from the challenge of selecting 1,000 significant words from a pool of 400,000, a meticulous process that spanned three years. Our goal is not to rank these words but to recognize their individual contexts and values. The project underscores how language evolves and adapts to societal changes, exemplified by words like Idea n°483, Impact n°492 or Femicide n°394, highlighting the need for ongoing dialogue.

In a world increasingly dominated by technology, where emojis and AI-driven text predictions replace written language, 1000Palavras seeks to re-value, revive and celebrate the richness of written language. Aiming to inspire a renewed appreciation for words as cultural icons and tools for learning, expression, and creativity.

Through collaborations with organizations and brands, our Purpose n°785 is transform words into desirable objects, promoting sustainability and supporting Education n°300. Always allocating 10% of all proceeds to institutions and NGO’s related to public school education initiatives, reinforcing our commitment to making words a central part of our cultural and educational landscape.