The world’s biggest signage

Nokia has made its tagline true by building the world’s biggest signal to promote its OVI Maps geolocation service. They’ve connected people but this time with its brand. Thousands of people have shared for 2 weeks the places they cared about via SMS and through their website.

La señal más grande del mundo

Nokia ha convertido su eslogan en una realidad construyendo la señal más grande del mundo para promover su servicio de geolocalización OVI Maps. Han conectado a la gente, pero esta vez con su marca. Miles de personas han compartido durante 2 semanas por sms y a través de la web los lugares que les importaban.

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