A wink to conventional advertising. Literally.

How would you like to be able to control channels with a blink of your eyes? Thanks to webcams now it’s possible, but it’s not about the old tv channels but about YouTube channels instead. In fact, it’s about YouTube videos. That’s what the new Virgin Mobile commercial offers. By allowing your webcam to interact with your eyes, every time you blink, you can see a different version of the same commercial message. In fact, it’s the same window with an average of 16 different version of the commercial inside that you switch just by blinking your eyes. That’s an average of about 2.042.975 possible versions of the same commercial. So what would normally be a nightmare, trying to escape from a commercial without success, ends up being a kids game.

Un guiño a la publicidad convencional. Literalmente.

Te gustaria controlar los canales con un parpadeo? Gracias a las webcams ahora es posible, pero no se trata de los canales de tu vieja television sino de los canales de nuevo spot de Virgin Mobile ofrece. Permitiendo a tu webcam interactuar con tus ojos, cada vez que parpadeas, puedes ver un version diferente del mismo mensaje. De hecho es la misma ventana con una media de 16 diferentes versiones del spot dentro que cambias con un simple parpadeo. Lo que supone una media de 2.042.975 posibles versiones del mismo spot. De forma que lo que normalmente seria una pesadilla, intentar evitar un spot de publicidad sin exito, se convierte en un juego de niños.


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