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I work with brands to reimagine ways for people to experience them.
I don’t know what we will do next.
But I know it will be amazing.
Because it’s always been.

In 2019, I joined Lilium as Creative Brand Design Lead, to create the leading brand of a completely new sector: electric Vertical Take-Off and Landing (eVTOL).
A brand from a blank piece of paper before it even exists. Predicting the future and also thinking about the ones who already need it today. Present and future employees, but also investors, early adopters, media, supply chain, and other partners.
Collaborating with in-house graphic designers, product designers, architects and, external multidisciplinary teams, I led the brand creative direction through visual storytelling, video, photography, 3D render, illustration, UX/UI, for the website, all social media channels, online press and user-experience workshops.
During almost 3 years with Lilium, I have walked along with the company’s growth from 300 to 700+ employees, several generations of technology demonstrators test flights and a successful Nasdaq listing.

Previously, after a few years in some of the best advertising agencies around the world, I started a multidisciplinary career as a brand experience creative director. Working directly for brands, startups, events and other creative companies, architects, scenario designers, a creative pastry chef, a flamenco singer, and even a bullfighter. During this time I have directed teams of up to 60 people in Europe, the United States, South America, and the Middle East.
Also former Chief Creative Officer (2006 to 2009) of the Andalusian Information Society Plan, the biggest online social project yet to be funded by the European Economic Community.

To find out more about my career click here.

Some forward-thinking brands I'm proud to have partnered with in countries like USA, Chile, Italy, Spain, Russia, China, UK, Peru, Mexico, Brazil, Egypt, Qatar, UAE, Turkey or Germany include:

American Express
British Airways
Kentucky Fried Chicken
Johnson & Johnson
Boutiques Homes
Pepe Jeans London
Radio Television Española
Procter & Gamble
Galeries Lafayette