Building radically better ways of moving.

In 2019, I joined Lilium as Creative Brand Design Lead of a brand in a completely new sector: electric Vertical Take-Off and Landing (eVTOL).

During almost 3 years with Lilium, I walked along with the company’s growth from 300 to 700+ employees and several generations of technology demonstrators test flights.

Creating a brand from a blank piece of paper before it even existed was quite a challenge. Predicting the future and also thinking about the ones who already need it today. Present and future employees, but also investors, early adopters, media, supply chain, and other partners.

Collaborating with in-house graphic designers, product designers, architects and, external multidisciplinary teams, I led the brand creative direction through visual storytelling, video, photography, 3D render, illustration, UX/UI, for the website, all social media channels, online press and user-experience workshops.

Here are a few samples of some of the more strategic brand work I created for Lilium: