In January 2020, along with the vertiport architecture team, we had a workshop to look at the vertiports from a brand perspective. After all, the landing and take-off hubs where Lilium will welcome passengers will be the main house or embassies of the brand. That is indeed the place we hope Lilium will call home. Hence, we needed to look at it with the same innovative eyes from its conception.

What can we do different? Better?
How can we improve the user experience?
How can we make the journey of our customers seamless and extraordinary from the moment they step into our home or the very last minute they walk out of it?
What new technologies are there to redefine how a brand interacts with its visitors?
Do we need to choose the colors of the walls 5 years ahead of starting our operation? Or can LED walls solve that problem and many others like the information delivery required in such a travel hub?
Will we need so many wall signs when a device with 5G in every passenger's hand will be able to locate them with a positioning accuracy of under 1 meter?

These and many other questions were brought to the Lilium vertiport workshop. It was not the time to look back and ask “why?”, but the time to the time to look ahead and ask “why not?”

Content:

9 slides
Slide 5 / audio: Apple Stores reference audio
Slide 7 / video: A crucial touch point for our brand to take off.

Tip:

Click on the image to use your keyboard's right and left arrows to navigate the presentation.