Johnson & Johnson
Project creative direction
Sao Paulo, Brasil
Working directly with Johnson & Johnson's marketing department and Octagon, there entertainment marketing agency, we created this campaign to anticipate blood donation shortage prior to the 2014 Brasil FIFA World Cup.
A campaign that overflowed all expectations and, according to the forecasts of the Pró-Sangue Foundation a public institution linked to the Secretary of State for Health of the government of Brazil, contributed in a decisive way to obtaining more than 20,000 blood donations, which resulted in helping to save more than 80,000 lives ↗︎, given the extraordinary circumstances of need for plasma during the world soccer cup.
The original YouTube video, which became J&J most popular YouTube video ever worldwide, with almost 3,5 million views in the first month, was removed by Johnson & Johnson after the world cup.
A sample of my work as founder and creative director of The Heart Corporation Creative Thinking Boutique ↗︎ in São Paulo, Brasil.