Havaianas World Brand Book
Project creative direction
Sao Paulo, Brasil
To work on such an iconic brand as Havaianas in the country where it was born (and raised) is quite a privilege.
And the project was neither an easy, nor a simple one. With a 94% market penetration in Brasil, Havaianas foot steps were in every brazilian path and had already started flirting abroad a few years ago. So when turning 50 it officially embarqued in conquering the world.
A task that needed a robust 241 pages World Brand Book to share its amazing story with all the people that was going to participate in such a challenging and exciting journey.