I don’t know what we will do next. But I know it will be amazing.
Because it’s always been.
About
Lorenzo Bennassar
In 2019, I joined Lilium as Creative Brand Design Lead, to create the leading brand of a completely new sector: electric Vertical Take-Off and Landing (eVTOL).
A brand from a blank piece of paper before it even exists. Predicting the future and also thinking about the ones who already need it today. Present and future employees, but also investors, early adopters, media, supply chain, and other partners.
Collaborating with in-house graphic designers, product designers, architects and, external multidisciplinary teams, I led the brand creative direction through visual storytelling, video, photography, 3D render, illustration, UX/UI, for the website, all social media channels, online press and user-experience workshops.
During almost 3 years with Lilium, I have walked along with the company’s growth from 300 to 700+ employees, several generations of technology demonstrators test flights and a successful Nasdaq listing.
Previously, after a few years in some of the best advertising agencies around the world, I started a multidisciplinary career as a brand experience creative director. Working directly for brands, startups, events and other creative companies, architects, scenario designers, a creative pastry chef, a flamenco singer, and even a bullfighter. During this time I have directed teams of up to 60 people in Europe, the United States, South America, and the Middle East.
Also former Chief Creative Officer (2006 to 2009) of the Andalusian Information Society Plan, the biggest online social project yet to be funded by the European Economic Community.
To find out more about my career click here
Selected brands
Market leaders, forward-thinking brands from around the world I'm proud to have partnered with forging high-performance and engaging brand communication that pushes the boundaries of establishment.
Clients in almost every industry sector in countries like USA, Chile, Italy, Spain, Russia, China, UK, Peru, Mexico, Brazil, Egypt, Qatar, UAE, Turkey, Germany as well as worldwide campaigns:
American Express, Alto Las Condes Shopping Center, Antena3 TV, Australian Sportswear, Barclays Bank, BBVA Bank, BoutiqueHomes.com, British Airways, Bullfighter Javier Conde, Camper Shoes, Canal+, Coca Cola, Valencia Tourism Board, Andalucía Innovation Ministry, Crucial Memory, Diageo, Escribá Creative Pastry, Extenda Foreign Promotion Andalusian Agency, Fiat, Ford Motor Company, Forbes Magazine, Galeries Lafayette, Gastón y Daniela Fabrics, Havaianas, Icex Spanish Foreign Trade Institute, INDRA, Johnson&Johnson, KFC, kiDDia, Lilium, Mademsa Home Appliances, Maireles Realty, Metro de Madrid, Metro de Sevilla, Mondelez International, Nokia, Olga Lingerie, Olivetti, ONCE Spanish Blind Association, ONO Telecomunications, Opel, Oriflame, ORT TV, Panama Jack, Panasonic, Pepe Jeans London, Playboy Magazine, Philip Morris, Rank Group, Reebok, Repsol, Santander Bank, Seville Mayor Ignacio Zoido, Sony, TechTV, Tele5 TV, Telefónica, Televisión Española, Turespaña, Unilever, Vázquez Consuegra Architects, Vodafone, Xclus Winery, Xtraice...
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Recognition
Featured in over 20 countries from 4 continents my work has received a few awards, among which I would highlight the Honorific Award by the University of Valladolid and 6 candidacies to the Spanish National Design Award, the highest achievable recognition to design and art direction by appointment to his majesty King Felipe VI of Spain.
Awards
New York Festivals
Type Director´s Club Typographic Excellence.
Festival de Gráfica "El Mercurio".
Laus, Art Directors and Graphic Designers Association.
2nd Ibero-american Biennial of Design.
Honorific Career Award by the University of Valladolid.
Spanish National Design Award Candidate
in 2010, 2011, 2015, 2016, 2017 and 2022 ↗︎.
Media appearances
TVE "Spain's most influential motion graphics designers" interview ↗︎.
TVE "San Sebastian Advertising Festival" interview ↗︎.
New York Art Direction Magazine.
Select A. Graphic design from Spain Book.
Select B. Graphic design from Spain Book.
SevillaWorld online magazine ↗︎.
Malaga Fine Arts University Magazine ↗︎.
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Lab
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In an ongoing research to maintain my website updated, I keep my eyes open to look for new code alternatives that I can adapt to my website needs.
This the latest exercise based on a Webflow website for IndependentMedia, a video production company with a roster of award-winning directors around the world. Designed and coded by Gigantic, an interactive experience agency in Seattle.
You can see the result at LorenzoBennassar.com/lab ↗︎. -
UX/UI design is also about giving options to the visitor. Make the experience as wide and convenient as possible. Finding everything you could possibly be looking for.
Hence, I thought a place to find all the links that are in this website could come as a handy feature in the menu. Kind of the always usefull and never weighted enough site map we tend to have forgotten. So here it is for you. In case you ever needed it:
Check out the list here ↗︎. -
I obviously spend a lot of time surfing the net. And sometimes I get enough quality time and the right amount of words to share some of the things I find interesting. It doesn't happen as often as I wish but it's always there as a nice platform to share ideas, thoughts and specially great resources with the world and myself. It's turned out to be a great place to publicly thank many people that has helped me along my career.
You can find more at lorenzobennassar.com/blog ↗︎. -
Transparent Faces is a project originally conceived with Photographer Alberto Garcia Puras as a pure research exercise. It could end up as part of a brand communication piece, hanging on a contemporary art gallery or, most likely, kept in the "never gone further projects" drawer.
Yet, it's always refreshing to find passionate professionals to explore the amazing possibilities of creativity through the wonders of digital technology.
You can find more at TransparentFaces.com ↗︎. -
A crowdsourced community that connects those who want to send things with those who travel all over the world collecting and delivering these things to their recipients. From a package with an old clock full of memories, or a ton of tomatoes that the next day will become a delicious salad to garnish a family meal.
Thousands of trucks travel the world sometimes with only half the load. That is a valuable and wasted space that a well-organized community can turn into something useful for all.
Still on the beta version and hope one day to share it with the world.
You can find more at Loggistica.com ↗︎. -
Sometime ago I asked a friend his opinion about my website. And he gave me some valuable feedback, but the most relevant one was that the website was not interactive enough. Very nice, great work, smooth scrolling and layer playing (he said :-)… But it’s all about you. And nowadays there’s got to be some interaction, some participation, or else the website will feel unfinished. I couldn’t agree more.
Well, it took more time than I would have wanted to, and I’m sure this is not what my friend meant, but it’s a beginning. A way to interact with you. Sharing all the many references I find online everyday in a way you can enjoy them according to the way you feel that day.
You can find more at lorenzobennassar.com/you ↗︎. -
After experiencing such a strong human manifestation of passion for many years as the Holy Week in Seville, Spain, one day I heard a radio promotion of it made out of the combination of the sounds of a choir (as a background music) and the people that carries the religious images and it simply blew my mind. So I decided to create a project that aimed to bring live on site that combination of sounds.
That's how this experimental project was born. I contacted 2 of the world's best Choirs (Academy of Saint Martin in the fields and the Donostia Orpheum) and surprisingly enough they loved it and acceped to be included as part of the project. It has never become a reality YET because the Holy Week in Seville is a quite traditional unmovable matter, but I'm still hoping one day it will become a happen.
You can find more at sonidosdelasemanasanta.com ↗︎. -
For several years now I've been involved in UX and UI creative direction and some of it has been related to ecommerce. So one day I decided there was no better way to truly understand what that involves than to create my own online store.
And thanks to such platforms as Society6 and many others plus just a little bit of basic html knowledge, today it is amazingly easy to do so.
It is meant to be more of a self learning experiment than a business, but as the New York Lotto use to claim: "Hey! You never know."
You can find more at lorenzobennassar.com/shop ↗︎.