Playboy Magazine
Project creative direction
Sao Paulo, Brazil

To celebrate Playboy's 60th aniversary, the Brasil magazine edition was relaunched with a 12 page "Manifesto of the Free Man" in its December 2013 issue.

The manifesto points were published on Playboy's Facebook with remarkable sharing results, and some interesting feedback that included a direct letter from a US Military General complaining for such shalow use of the famous "Raising the Flag on Iwo Jima" photograph.

We obviously didn't miss the chance to do some low budget yet very effective promotion in Sao Paulo's news stands thanks to the famous playboy bunnies.

2nd phase print campaign